SERVICES

Our touchpoints

THE AIM

Our mission is to break the pattern of mass-produced media plans by understanding the children and base the communication on their needs and behavior - while we put kids and their safety first!

We work as your trusted advisor to ensure the best communication for your brand! We can help you with the entire process, from ideation to end communication.

WE KNOW THE SAFETY GUIDELINES

- DO YOU?

LAW & LEGISLATIONS

European law states that you cannot use children below the age of 13 in social media campaigns or other content. New legislation across digital media, including GDPR and COPPA, points to a demand for higher safety and protection of kids when being online.

THE IMPORTANCE OF GUIDELINES

It is important to understand the safety guidelines across various platforms when planning your next kids’ campaign.
Data cannot be collected on kids’ content, so it is all about contextual targeting.

CONTEXTUAL TARGETING

Contextual targeting can be tricky and requires a deeper knowledge and understanding of where your audience spends their time, how to navigate on the different platforms – and most importantly, how to push your advertising in a kids-safe environment.